Platform · Ticketed events and reserved seating
Reserved seating, mobile tickets and gate scanning for your own venues.
Theaters, amphitheaters, arenas and civic halls sell tickets. Most cities run that on a separate ticketing platform that takes a cut and keeps the customer record. On OptimoGov the seat map, the ticket and the venue booking are the same system, and the customer is yours.
For municipal theaters, performing arts centers, arenas and ticketed civic events.
What this business area covers
- Sells
- Reserved seating, general admission, table plans, invitation lists, season tickets
- Venues
- Theaters, amphitheaters, arenas, halls, outdoor ticketed events
- Admission
- Mobile tickets, print at home, box office, gate scanning, access control
- After
- Attendance, revenue by ticket type, settlement with the renter
- Seat maps
- Visual builder, per configuration
- Tickets
- Mobile, print and box office
- Admission
- Gate scanning and access control
- Reporting
- Attendance and revenue by ticket type
What it sells and how it admits
From seat map to gate.
A civic venue is not a stadium. It changes configuration between a seated concert, a cabaret table plan and a standing event, and the ticketing has to change with it.
- 01
Seat maps per configuration
Build the layout visually for each configuration a venue uses, including accessible seating, sightline notes and holds, and switch between them per event.
- 02
Ticket types and pricing tiers
Adult, child, senior, member, resident, group and comp, with tiers by section and by date, plus fees you set and disclose.
- 03
Mobile tickets and scanning
Tickets on a phone, scanned at the gate, with capacity and access control enforced at the door rather than counted afterwards.
- 04
Invitation lists and comps
Civic events with invitation lists, allocated comps and a record of who was admitted, which is what a civic reception actually needs.
Why it matters that it is not a separate platform
The venue, the renter and the ledger.
Mildura Rural City Council
Community facilities across the municipality and a regional sporting precinct are managed from a single platform, with most precinct bookings confirmed instantly and the operation running continuously since 2021.
- The venue booking and the event are one record. A renter booking your theater and the tickets sold for their event sit together, so the venue cannot be double-booked and the settlement is calculable.
- Settlement with the renter. Ticket revenue, your venue fee, your service fee and the renter's share, reconciled and reportable rather than assembled by hand after the event.
- Your customer record. The person who bought a ticket is in your system, not a ticketing vendor's. That matters for the next event and for any communication you are entitled to send.
- Payments on your terms. Card and the same processing arrangement as the rest of the platform, with you deciding whether the agency absorbs the fee or the buyer pays it as a disclosed line item.
- Accessibility at the point of sale. Accessible seating bookable online rather than by phone, which is squarely in scope for ADA Title II and is where most ticketing platforms fail.
Questions
Asked on most calls.
If your panel needs an answer that is not here, send the question and we will publish it.
Do you take a percentage of ticket revenue?
No. OptimoGov does not take a percentage of your booking or ticket revenue. You pay the subscription and the payment processing rate stated in your quote.
Can a renter sell their own tickets on our venue?
Yes. A renter can be given access to sell for their event within the configuration and the terms you set, while the venue booking and the settlement stay under your control.
What about season tickets and subscriptions?
Supported, including renewals into the same seats and the priority window that usually goes with them.
Bring this business area to the demo.
Forty-five minutes against your own facilities, your own fee schedule and your own approval rules. No slides.